SuperValu Offering $30 per $300 Gift Card Bought




SuperValu announced yesterday that it would be helping consumers stretch their tax rebate checks further. When a customer purchases a $300 gift card between May 2 through July 31, 2008, the store will load an extra $30 on the card (10%).

The SuperValu press release indicates that customers may bring their rebate checks to the store to take advantage of the program. Cards must be bought in $300 increments to take advantage of the program, up to $1200.

For those that receive direct deposit, you'll need to provide a copy of your bank statement showing that the stimulus check was deposited into your account, according to Haley Meyer of SuperValu (Corporate Communications):

"Customers who do not have a hard copy of their government-issued checks may still take advantage of this offer by showing proof that their economic stimulus or tax refund check was deposited into their bank account (e.g., a printout or copy of their bank statement)."

I'm not sure what advantage showing a bank statement to the store will be other than it would prevent a consumer from purchasing more than they received in the stimulus package. Is SuperValu really that concerned that people are going to spend more at their store than the government alloted, especially at the risk of turning potential customers off by making them show their bank statements?



Comments

I suspect so.

People will do anything for $30 of free stuff. Absolutely. If you (as a business) don't want to be taken advantage of, sadly, you have to do silly things like require DNA samples, bank statements, etc.

SuperValu is doing the

SuperValu is doing the promotion to make sure that you spend your money at their store. What's their issue if you spend more than your stimulus check? That just means you've tied up MORE of your money with them. Is it worth 10% to ensure that you spend your money with them rather than a competitor? It must be, otherwise they wouldn't be doing it.

They aren't doing the promotion out of the kindness of their heart, to make sure all of us poor Americans can put food on the table. They're doing it in hopes it will affect their bottom dollar.

Business is business.

It probably is worth 10%, to a point. I might be willing to gamble with 10% of my, say, weekly earnings, but not 10% of my yearly earnings. That's what SuperValu is doing - gambling that if you come in the store for this promotion, you'll end up coming back when there isn't a promotion, and they'll make it back. By limiting it to $30 (or 10%, or whatever the fine print reads), they get to hedge their bets a little bit.

SuperValu is a business, not a charity. Why else should they be doing it other than affecting their bottom dollar? Business is business; at least they're doing something. Take a shot at Cub Foods or McDonald's or all the other businesses that aren't doing similar promotions, rather than taking the shot at SuperValu, which is at least doing something.

I'm not taking a shot at

I'm not taking a shot at them, just questioning their desire to see people's bank statements. I question if it's a turnoff for many customers because they need to show a copy of their bank statement to their grocery store.

I certainly wouldn't want to

I certainly wouldn't want to show my bank statements to get an extra 30 dollars worth of groceries.
Come to think of it, there must be some way to get a 'receipt' of deposit rather than the whole bank statement- that might be a safer way of doing it rather than deterring those who are conscientious about their identity.

Sears rebate checks

I see that Sears is also offering a similar offer, but only for paper checks. If you are getting direct deposit then you're out of luck, according to the DNT.

proof

I don't know about others, but I ended up getting a letter in the mail from the IRS a few days AFTER the direct deposit letting me know that the money was going to be deposited and how much it was. I would have to guess that this would be proof enough for places like Super Valu.

It's interesting to note that the letter was written like I would be receiving the money in the future (it did give a date), but I actually received it a few days after that date (and after the money arrived).

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